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HomeServe’s experience with our numerous partnerships has shown that a collaborative multi-channel approach to educating homeowners is the most effective way to market the program to consumers. We are committed to representing the cooperative brand in a way that respects our partners’ values and comfort level and contributes to the success of the campaign.
Announcing the Partnership
We will work with you to develop communications announcing our partnership to bring awareness and education of our programs.
- Press release for distribution to local media
- Blogs and articles: for cooperative publications and social media
- Member Service Training: Co-op member service rep/staff training to ensure member inquiries can be efficiently and effectively addressed
- Local government notifications to educate officials and all parties about the importance of the program
- BBB Notifications and other local consumer organization notifications to help assist them in responding to inquiries
HomeServe marketing is designed to educate consumers on their responsibility for maintaining co-op-related lines and systems and offer solutions. The primary outreach is direct mail, but we also employ bill inserts, brochures, postcards, web programs and, where available, email. As the cornerstone of our marketing, direct mail creatives emphasize the following concepts.
- Homeowner vs. cooperative responsibility
- Repair coverage gap in homeowners’ insurance
- How and why leaks/breaks occur
- Potentially high cost of making repairs
- Challenge of finding a quality contractor in a hurry
- Peace of mind for a low price
We strictly follow partner brand guidelines when using logos on materials, and our established best practices include a formal co-op review process. The cooperative brand will never be used without permission and approval.
Unique to HomeServe, the HomeServe App can be cooperative-branded and encourages members to share information about their energy appliances. Having insight on the type and age of equipment helps us to prioritize marketing activities and target consumer offers for additional co-op programs.